3a18126r Schreyer the Wonder 1901

The circus wasn’t something that happened over night. Actually, the earliest form of the circus wasn’t really a circus at all, at least not how we know it today.


Before television and movies, people got their entertainment from theater, plays, and live shows. Sometime around 1770, a horseback trick-rider named Philip Astley wanted other types of performers to join him and his horseback trick-riding show, hoping it would bring a novelty to it.  What he found were super-humans; people with extraordinary gifts and amazing talents. Together they formed the beginning of a modern day circus show. But to keep people coming, they needed to make the show even more spectacular.

3a18135r3a25008r The daring ride of Mrs. Eunice (Winkless) Padfield, July 4th 1905

Tricks on horses got more daring. Acrobatics were bending in ways nobody had seen before. Trapeze artists were soaring above crowds.  Exotic animals, such as lions and leopards, were brought in from across the globe. Unlike today, people didn’t have televisions, phones, smart devices, or computers, so the only place they could see such exotic animals would be in a book or newspaper. Now, with today’s technology, children have the ability to search for animals online, or observe them up close and personal. In our modern time,  there is a growing concern for the care and treatment of wild animals in circus shows. Although care has greatly improved for these animals, some performing groups have completely banned animals from their acts, relying solely on their amazing acrobatic skills and phenomenal performances.

3b13942r3b18662r Miss Lillian Boyer, aerial acrobat 19223b18663r Miss Lillian Boyer, aerial acrobat 19223b21169r

The Wondrous Wandering Acrobats Show is a piece of circus history right at your fingertips. If you enjoy reading it and want to see my other products, please visit my website. To stay updated about new products or books, please join me on social media and watch out for The Wondrous Wandering Acrobats Returns.

3b37944r3b39356r3c01089v a circus girl 19083c01617v

Thanks for reading!
Anders Roseberg

I just want to let those following The Wondrous Wandering Acrobats Show picture book know that the book is now re-designed and much more pleasing to the eye.  Before some pages seemed chaotic as they were too large for a child’s eyes at reading distance. We went from 8.5×11 to a beautiful 11×8.5. It will cost a bit more to print, but in the end, it will be worth it.

You can pre-order the book at a discounted price, or wait.  Here are some mock-up images.

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Helen Ward/Wayne Anderson

The Dragon Machine has to be one of the best picture books ever.  Wayne Anderson delivers on some of the most amazing illustrations I have seen. You can’t go wrong with dragons! Like most of Wayne Anderson’s works, the illustrations have a soft grainy quality about them and aren’t overpowered with contrast.  The story itself seems simple, but there are plenty of questions one might ask behind the meaning of it all, if there is one.  This is a book I would think Hollywood studios would love a crack at and I hope one day to see a motion picture version.


Local Author receives national recognition from the 11th Annual National Indie Excellence® Awards!

Los Angeles: — The 11th Annual National Indie Excellence® Awards recognized (Title of Book by Author’s Name) in the category of (Category) as a (winner/finalist) in this year’s competition.

This prestigious National award is open to all English language books in print from small, medium, university, self and independent publishers.

The National Indie Excellence® Awards exists to help establish independent publishing as a strong and proud facet of the publishing industry. Recognizing authors that put their heart and soul into their work, the NIEA is a champion of self-publishers and the small, independent presses that go the extra mile to produce books of excellence in every aspect. Established in 2007, the NIEA competition is judged by experts from all aspects of the book industry, including publishers, writers, editors, book cover designers and professional copywriters.

Winners and finalists are determined based on ‘overall excellence of presentation- a synergy of form and content.  Priscilla and the Sandman is a Children’s Picture Book Age 4-8. Priscilla, a child is doing everything to stay up. That is until mom tells her about the Sandman. The Sandman visits her and takes her on a journey of delicious rhyming and eye candy. It’s visually stunning and a fun read for children.

 “We are proud to announce the winners & finalists whose books truly embody the excellence that this award was created to celebrate, and we salute you all for your fine work.” –Ellen Reid, Founder NIEA

For more information please visit: www.indieexcellence.com


It is our great pleasure to inform you that you are a Finalist in the 11th Annual National Indie Excellence Awards. Your book truly embodies the excellence that this award was created to celebrate, and we salute you and your fine work.

The lists of winners and finalists are proudly displayed on our brand new website, please log on to www.indieexcellence.com to see your name and book cover highlighted for all to see.

The entire team at the National Indie Excellence Awards sincerely hope your participation in our contest will serve you well in the your ongoing success. You have our deepest congratulations.
Everyone at the National Indie Excellence Awards

Before publishing, a self-published author will probably do a lot of research in finding not only the best distributor, but the best, cheapest, and the one with a customer service that actually cares.

Aside from Lulu, and others, most of my research brought top dogs, Createspace and IngramSpark to the forefront, especially when it comes to picture books.  There are plenty of blogs that showcase the differences of prices, perks, and fees comparing the bunch, so I don’t plan to dive into that.  Instead, I’d rather talk about the printing quality of books you’ll get from them and a traditionally printed book.


First, I always planned on traditionally printing, but since I had an ebook available on Kindle, I didn’t want to miss out on an audience that purchases through Amazon. Setting up the title was pretty easy.  I decided to go with a perfect bound 8.5 X 8.5 picture book. Createspace doesn’t offer saddle stitch at the moment. The issue with perfect bound POD (print on demand) books is they just stack a bunch of paper on top of each other, and glue the spine.20170517_164014-1-1

In time, with bending and creasing, those papers may fall out.  That being said, for this type of POD glued bind, it seems the glue is plentiful and the pages will probably stay put for a while. It seems each page is not only glued on the edge but glued about 1mm on the side, which could be overspill, though.

The cover is not as thick as your standard consumer perfect bound paperback books you find at the big stores.20170517_171206

Like the consumer books, it has scorched line on the spine where you are to bend and crease for long-lasting, but as I said, not being as thick as standard consumer perfect bound picture books, it’s hard to fold it perfectly on that line. In fact, you have to look pretty closely to even know it’s there.


The paper quality is nothing fancy.  I’ve seen better quality paper in our home printer! Also, I noticed that my 32-page book now has 2 blank white pages in the back. It’s normal because they want to stamp the last page.  Regardless, it’s pretty tacky.

The printing ink quality itself looks like something I could print off from our printer as well. It’s nothing to rave about. The ink itself gives a sheen in the light. However, everything with no ink is dull white. The machines probably map out the ink and spray a coat of something only on the images to conserve costs.  That or the ink itself has the gloss in it. Looking closely, you can see the spray dots.  Look at it below, then check out Ingram’s.


  • Outside binding quality- 2
  • Inside spine binding – 6
  • Ink – 3
  • Paper quality – 3

Score:  3.5


After setting up the paperback, and printing traditionally, I sought book clubs or those that offer monthly subscriber boxes to add my book.  What I found is most prefer award-winning books or books they can find right from Ingram’s website at the regular retail discount of 55%.  Why not, I thought! Let’s learn something new!

As of now, I had a traditionally printed hardback, and an 8.5 X 8.5 Createspace paperback.  After some thought, I decided to go with a hardback of the exact same size as the paperback. After all, it would be offered on Amazon as well. The two versions would be an easy comparison.  I uploaded the files but had to edit the cover with a larger spine, and it had to be able to wrap around the cover.  I’m not sure why, but at the time, you can not add any text to the spine! Lame! The upload process went smoothly but had a quick hiccup on the format of the pdf for the cover. With a little research, I found it was as easy as changing something from a drop down menu in Photoshop.

Upon receiving the book, my first thought was the hardback binding looked great. It’s thick, hard, and sturdy. The printing ink on the cover seems sharper than that of Creatspace.

The colors are different, too.  I wanted a special recognizable spine since I couldn’t add text to it (Did I say, “Lame”?), so I designed a candy cane looking spine to go along with the theme of the book. It was something easily noticed on a proper bookshelf.


It is also POD perfect bound in the same way as the Createspace version. They just lay a bunch of pages down and glue them on one edge. I will say that it doesn’t seem to have as much glue towards the spine as the Createspace paperback, or that overspill I mentioned.  Perhaps pages may fall out of this version quicker with some wear and tear of a child.20170517_164243-1

The paper quality seems slightly thicker.  I must not have selected gloss, as the images all came in matte, something I’ll have to change.  Because of that reason, I can’t quite compare the ink quality with that of Createspace. Again, there is a color difference.  It has sharper images, but also seems a bit creamier. Just look at the close-up of the eye compared to the Createspace version. Is it from the ink, paper or both? Not sure.


A quick note: A huge problem with IngramSpark is figuring your cost.  As I mentioned those buying at the Ingram website want that 55% discount!  Authors have to bump up the book price just to get a profit. I had to keep the price the same as my beautifully printed traditional version. I couldn’t offer that 55% and make a profit! So I had to change it to 40% and I am making a whopping 20 cents from each book! Isn’t that awesome!

As I mentioned, I wasn’t planning on getting the IngramSpark version, but I’m glad I got to learn something. Unfortunately, it’s not getting the traction and that could be possibly due to not meeting the 55% discount as retailers want.  Right now, I plan on doing a saddle-stitch paperback version of my newest book.  I am able to keep the retail price of the book low enough, offer that 55% discount and still making a whopping 30 cents! Fabulous!

  • Outside binding quality- 8
  • Inside spine binding – 4
  • Ink – 7
  • Paper quality – 6

Score: 6.25

The Traditionally Printed

With all these free to “nearly free” options, why print traditionally at all? Although I’m far from perfect, I do strive to get as close to it as I can. especially when it comes to my books!  It all came down to the fact that I didn’t want anything holding back a large bookstore chain from carrying my book, especially when it’s something that could be controlled like page quality, printing quality, or the ridiculous ISBN argument. I wanted a product that when a consumer held it in their hands, they’d feel as if it was published by a large publisher, not a tiny self-published author.


The binding is beautiful and has the title and author printed right on the spine. The company offers a laminate on things like the title, etc.  So, I opted for that.  A few things on the back also have the glossy laminate.20170517_164623

It also is perfect bound but, this time, properly. Instead of stacking papers, they fold 2 sets of 4 pages and staple or stitch each set. Both sets get glued together and to another paper (colored as opposed to Ingram’s white) which gets glued to the inside of the hardback.


The book is larger than the others, as intended. The font of the words is a tad smaller than the other two versions, but the pictures are larger.

The paper is thick and has a great feel between the fingertips.  Because of the meaty pages, when folded, some of the pages weren’t folded directly in the center, causing a sliver of an image or two to flow onto another page elsewhere. I’ve seen it in even big publisher’s books.

The glossy finish is not just on the image itself, but on the entire page, unlike the Createspace version. The sheen is not too glossy, but a kind of in-between, like a glossy matte. It’s beautiful.



  • Outside binding quality- 9
  • Inside spine binding – 10
  • Ink – 10
  • Paper quality – 10

Score: 9.75


So, of course, it’s a no-brainer.  The best version, hands-down, is the traditionally printed version. For a self-publisher, it’s tough to just toss out that much money, hoping you’ll recoup your costs.  20170517_164535

Think about how many friends and family members you have, not on your facebook, but in your intimate bubble. How many of those in that bubble would spread the word as well? Could you sell at least 200-400 books? If the answer is no, then you’d probably be better off going with POD versions, and in that case,  go with a saddle stitch or hardback on IngramSpark. They’ll distribute to Amazon, and you’ll make a penny.  However, if you could sell that many, you’d probably recover your printing cost. Anything after that is per profit. If I sold 200 books on Ingram, I’d make 40 bucks. If I sold 200 of my traditionally printed books, I’d profit an estimated 1,000-1,400 dollars. With that in mind, it may take a few hundred book sales to recoup your printing costs and illustrator fees. You have to be willing to do some legwork for sure.  For those interested in traditionally printing, let me know if you have any questions or need any help.  I may be able to help you out with my printer.

Check out the video below to see more!

I have 3 small kids, 4, 7 & 9. This book had all 3 of their attention spans from beginning to end. My 7 year old especially loved it. She sat there with her mouth open in pure amazement the whole time. It was even enjoyable for me to read, my attention span with a book is far worse than a child’s! The illustrations were so fun and the story itself made us all want to dream about the Sandman! My 7 year old was so infatuated with it, she wanted to take it to school and read it to her 2nd grade class. Luckily, she has an amazing teacher that let her stand up in front of the class and read it to them all on her own. Her classmates loved it and her teacher thought it was adorable! She stashes it under her pillow at night, and carries it in her backpack during the day. It is definitely the new top pick at story time in my house now!
-Misty Burke ( A Mother)
Great Dreamsfive-stars
What a fun book! The illustrations are rich and imaginative.  Very lyrical and super FUN for kids of all ages!
– A Mother
This book is a sweet story with amazing illustrations. I can see this book quickly becoming a favorite read before bed.
– Phillip Brown
A fun children’s book with pretty illustrationsfive-stars

This is a great bedtime book for young children, and is filled with imaginative illustrations. It’s upbeat, positive, and will leave your children wishing they too could visit the “Land of Sweets.”

– Bemis
.My daughter and I read this book together and loved it. She wants to read it everydayfive-stars
My 4 year old daughter and I read this book together and loved it. She wants to read it everyday and is hoping the sandman will visit us soon! We loved the gummy bears and pancakes! Very cute
-Amazon Customer
“Sweet” bedtime story!five-stars
Very well written. Simple words with pleasant rhymes makes it easy for children to follow along, while keeping their minds engaged while relaxing. Beautiful images!!
-Amy Pack
Five Starsfive-stars
My kids loved this book!! They really loved the illustration in the candy land! Thanks so much!

I liked Priscilla and the Sandman because of the illustrations. They look so real and give you a good picture of what the Land of Sweets looks like. I like that Priscilla’s stuffed bunny is in every picture, and I had fun looking for him. I read this book while eating animal crackers, just like the ones that are performing for the Gumdrop Queen. I think that Priscilla is drawn to look like the author’s daughter, and the Sandman cat probably looks like her pet cat.

-Jewel, Age 9, KidsBookBuzz

To read the full review, please click here.

It’s every author’s dream. Their grand idea of a story, the one they nurture as if it were an only child, is going to make them millions. It’s going to be beloved by all critics and reviewers alike because hey, it’s yours.  The author will be rolling in the dough and wiping their toosh with 20 dollar bills. Well, let’s get our heads out of the La La Land,  and get back to the land of the real, Neo.

I recently just published my first picture book, Priscilla and the Sandman.  After months of research and emailing publishers and agents, I decided to self-publish.  I am by no means an expert on this subject but I will explain and share with you what I learned to you in this short article of why I decided to do self-publish.

Like many authors out there, I thought my book was the most awesome, most unique, most different and beautiful. I thought that everybody will love it once they pick it up. Heck, I still do!  I thought there would be no way agents and publishers would pass it up because it is just too good. So to start, I started looking for agents and publishers.  I researched the agents and publishers that liked similar books and found publishers that had similar books geared towards similar ages. Well, after sending out 50-100 emails to these researched agents and publishers,  I got very few responses. In a nutshell, “No”.

What I’ve learned from this experience is, unless you are a somebody already, it’s very unlikely to even get your foot in the door.  I’m a new author under a pen name, and I have yet to build up any kind of following or audience.  I was, or am still,  a nobody. Had I had a few thousand likes on a fan page or a blog with thousands of followers, it may have turned some heads or at the very least, gotten more responses.  However, the truth of this can’t be confirmed at this point.  When I get a few thousand followers and a new book, I’ll write an update.

At the same time of me wasting my time emailing uninterested parties, I kept doing research on why I should publish vs. self-publish.  I stumbled upon a video on YouTube that really struck some chords with me. The video had a panel of a few authors of different genres. Some were published and some were self-published. In the video, a self-published author mentioned stats which I can’t necessarily confirm or verify validity.

The first chord struck when the woman in the video mentioned that only 10 percent of authors at a publishing house make a whopping 90 percent of the publisher’s profit.  On the flipside, the other 90 percent of authors make only a tiny 10 percent of the house’s profit. So let’s make it more simple. A publishing house has 10 authors. One of those authors is going to make 90 percent of the house’s profit. This same author is going to be the one that you see very visibly on the shelves at bookstores.  They’re going to have their posters on the walls, and book signings lined up.  They are the ones that a publishing house will be pushing out in the consumers’ faces.  Now, those other nine authors making around only 1.2 percent of the profits each are merely a waste of time, a what if, so to speak. A publisher won’t spend money on marketing an author that is going to make such a low percentage of the profits. What does that mean? That means that even a published author will have to market their own book and do a lot of the leg work.  They need to do it if they want any sells at all. Wait a minute, isn’t that what a self-published author has to do anyway?

Back to the YouTube video.  The same author in the video then mentions that the average published author (yes, published) will sell an average of 200 books a year.  I thought to myself, “Seriously, a measly 200 books?”  So not only are you self-promoting your very own book on behalf of the publisher, trying to set up your own book signings (with the permission of the publisher), you also aren’t making any money. Well,  most likely for that first year or two, maybe three. Let me explain. When the author got signed, they got some money up front after signing a contract which is called an “advance”. That advance could probably be anywhere from 2,500 to 7,000 dollars.  There are a few different contracts that publishers use, but the more common one is an “advance” that goes against the publisher’s profits until that advance is paid back.  So, the author isn’t going to make any money until their advance is paid in full. The publisher needs to get back the money on their investment.  So, me being a nobody gets a publisher’s contract deal at, let’s say, 3,000 buckaroos (shooting low).  Let’s make an assumption that I could make 3 bucks off each book (shooting high) after paying off the printing fees,  and the illustrator and house fees. The house would need to move 1,000 books to pay off my advance and after that, I could start making some money again. Now, if you recall, according to the unverified stat from the YouTube vid,  the average author sells the average of 200 books a year. If I could just humble myself enough to call me an average author, we’d be talking about roughly  5 years before I’d see another payment from the house. “Well, at least I got 3,000 bucks and didn’t need to fork out the cash for printing.”  It’s a fair point.  Touche.

I asked myself, one, could I wait for months to years hoping for a yes. What would be the benefit of waiting if, in the end, the responses were all negative?  Would I want to wait that long? Two, I asked myself if I could I sell more than 200 books a year on my own?  If you broke it down into profits per sale, I actually could sell less books to make the exact amount of money that I would be making with a publisher because I wouldn’t have that publisher’s fee.  If I could double my profit being self-published, then I would only need to sell 100 books to be that “average published author”.  If I could triple my profits, even better!

For me, my logical reasoning, the fact that I had some saved up cash, I couldn’t or wouldn’t wait for an agent or publisher to respond, and I was confident enough in my project that I could sell more than 100 books a year, was my reasoning to self-publish. There wasn’t a logical reason for me to be sitting around waiting for a publisher, or biding my time until an agent would give me a chance.  In fact, my first month, with the help of friends and family,  we’ve already moved around 200 books. The downside? Well, a self-published author needs to fork out the cash for printing up front. This can be fairly costly, especially printing in the US. I felt fairly confident that I could break even at the least.  I figured it would take around 300 book sells to make back the money I put into printing.

Another valuable lesson I learned was that no matter how good your book is, or how good you think it is, there are millions of people that feel exactly the same way about their book.  Instead of seeing the future you getting rich quickly, give yourself some smaller goals. My first goal was to sell 200 books. My second goal is to pay off the printing fees. I’m almost there.  Your idea is your baby, no doubt.  Cherish it and love it.  Just remember that babies are undoubtedly the most beautiful to the parents of that baby, and there are millions, if not billions, of babies in the world.

So what are the downsides? Well, a self-published author needs to fork out the cash for printing up front. This can be fairly costly, especially printing in the US. I also felt fairly confident that I could break even (money wise) at the least.  I figured it would take around 300 book sells to make back the money I put into printing.  The other downside is the extent of my reach.  I’m a recluse.  I’ve had to depend on the quality of my product, and the hope that friends and family would be willing to share the book with their friends, word of mouth.  So far, I can’t complain. The question is, when will that reach end?  Or will it?  There is also a lot of work that goes into marketing your own book. I’ve emailed lots of bloggers and bookstores. I’ve put in countless hours of making my publishing dreams come true. I spent lots of dollars and time on the design and artwork.   Lastly, it will take time away from friends and family. So, if you are a social person and need constant company all the time, I’d keep waiting for that contract deal.

So, have I  convinced you that self-publishing is the route you’d like to take? Consider these options. If you don’t have the cash to dump into printing or the storage space to store 32 boxes of books (in my case), you really only have 2 options – one, keep emailing the agents, publishers, and wait for that golden moment in which an agent or publisher sends you a contract, or two,  you can self-publish with online services and stick to POD (Print on Demand) and Ebooks. I plan to do another blog about my experience with POD and Ebooks. POD and Ebooks will limit your upfront cost and still allow you to publish. Fantastic, right?  The thing is if you are self-publishing, and you use these services, it’s as if you had signed a contract with a publisher anyway.  The reason being is you will have to pay these retailers their house fee, and their printing fees.  So, you’ll still be making a buck or so per book.  In fact, you can print off a bunch to take to an event at an authors discounted price which in turn, increases your profit. That’s good. The bad? The quality of your book will suffer with these POD services for the most part. Believe me.

I know, it’s a lot to take in and digest.  I hope that this article has given somebody some insight on publishing.  Even with all this being said, I would love to be published by a traditional publisher. That is, if the numbers worked out right.  I won’t approach another agent again, nor will I waste my time seeking out publishers. Instead, I hope to build my reader audience alone and see where I am in a few years. Publishers or agents may start emailing me as time progresses.  I warmly welcome that.

Please check out my first picture book, Priscilla and the Sandman. It has great reviews on Amazon and from bloggers.

Anders Roseberg



“Mr. Roseberg has brilliantly unveiled the secret adventures of the Sandman and what goes on when we sleep. Through the eyes of a young sleeping Priscilla, one is soon exposed to a land of custard cream moats, jelly bean raindrops and pancake trampolines.

‘Priscilla and the Sandman’ is a precious and entertaining story, based on Mr. Roseberg’s clever imagination and an experience he had while rocking his own baby daughter to sleep while singing. It is no secret that parents often have a challenging time getting their children to go to sleep. Mr. Roseberg is quick to demonstrate such is not the case while reading ‘Priscilla and the Sandman’.  By the turn of the last page, through the clever, engaging written verses, a child is certain to visit Mr. Sandman in his land of sugar-coated dreams, as they drift off to sleep.

Mr. Parajes, along with Mr. Roseberg give Willy Wonka a run for his chocolate factory money with their illustrations in ‘Priscilla and the Sandman’. The drawings are not only delicious, some are quite decadent, too. The popcorn, gummy bears and marshmallows almost tempt one to sample the page. ”

To read the entire review, please click here!